Meet The Team
As the world’s leading supplier of decorative sandblasting equipment and sandcarving supplies, IKONICS Imaging has the strongest pool of sandcarving experts available to help start your business and hone your skillset. From hands-on training seminars to online resources, IKONICS Imaging is dedicated to your success as a sandcarving professional.
Peter Norman
Director of Sales
Peter Norman is the Sales Director for IKONICS Corporation’s IKONICS Imaging division. Peter is currently responsible for all IKONICS Imaging business, both Domestic and International. He joined IKONICS in 1999 beginning his employment in sales. Through the years, he has been involved in managing several of the company’s businesses and has taught many sandcarving seminars around the world. His management and sales style create a culture that fosters energy and growth at IKONICS. You may also recognize him from our popular web series, Will It Blast.
Contact Peter
(800) 643-1037 x166
Email Peter
Darin Jones
Technical Sales & Training Specialist - East Coast
Darin Jones is the Technical Sales Specialist for the East Coast region. He is also the Training Specialist within IKONICS Imaging for all regions. Darin has worked with IKONICS for over 20 years. Prior to sales, Darin was the exclusive IKONICS Training Specialist for 9 years. He has taught over 250 different seminars and webinars related to Corel Draw, Adobe, sandcarving techniques, photoresist films, equipment & supplies training, and much more. Darin is here to fix your problems, earning him the title of Doctor Jones. When in doubt, call the doctor!
Contact Darin
(800) 643-1037 x113
Email Darin
Brandon Radovich
Technical Sales - West Coast
Brandon Radovich is the technical sales specialist for the West Coast region. He is from Hermantown, MN and graduated in 2002, after receiving his finance and economics degree. Brandon has a long history playing sports. He played hockey, football and baseball in high school, played D1 college hockey and was fortunate enough to play professional hockey for 5 years after that. In his spare time, he loves to pontoon, golf and spend time with his wife, Adrienne, and their 10 year old chocolate lab fur baby (Ivy). Brandon joined the IKONICS Imaging sales team in 2023.
Contact Brandon
(800) 643-1037 x156
Email Brandon
Susan Brathol
Customer Service Coordinator
With extensive experience and expertise, Susan has been with IKONICS for many years and has played a pivotal role in shaping the success of IKONICS Imaging at an international level, as well as playing a crucial role in establishing IKONICS Imaging as a leading provider of sandcarving equipment and supplies. Susan's collaborative approach and industry knowledge are here to benefit customers. Beyond her contributions at IKONICS, Susan spends her time outdoors gardening, kayaking, canoeing and camping. She also enjoys spending time with her family, including her two grandchildren, and traveling with friends.
Contact Susan
(800) 643-1037 x191
Email Susan
Natasha Leyendecker
Inside Sales Specialist
Natasha Leyendecker joined IKONICS Imaging in 2025 as an Inside Sales Specialist. With a background as a Sales and Marketing Manager at Chester Creek Technologies, Natasha brings a helpful, customer-first approach to every interaction. She supports both new and existing customers with product recommendations, order support, and day-to-day service needs, making it easy to get the right solutions for each sandcarving application. Outside of work, Natasha enjoys volunteering, traveling, and spending time with her kids and family.
Contact Natasha
(800) 643-1037
Email Natasha
Sidney Marshall
Customer Service and Event Coordinator
Sidney Marshall joined IKONICS Imaging in 2025 as the Customer Service and Event Coordinator. Sidney is often the first point of contact for customers, answering questions by phone and email, and helping ensure each customer gets the support they need. She also plays a key role behind the scenes booking and coordinating event details, keeping everything organized and ready to go, and traveling to assist at some of our larger events. When she’s not working, Sidney enjoys crafting of all kinds, reading, and fishing during the summer.
Contact Sidney
(800) 643-1037 x140
Email Sidney