Before the rise of the personalization industry, product personalization meant searching a souvenir shop for a key ring with your name on it. If you were lucky, maybe they even had custom magnets. And if you were really lucky, your name would actually be there. However, that has changed with the rise of e-commerce sites and a wider variety of product personalization options.
What Is Product Personalization?
Product personalization is any product that is altered according to your customer's wishes. Anything from a pen to a shirt to a car can be personalized and there are many ways to do it. Techniques such as embroidery, engraving, screen printing, hand painting, stamping, sublimation, decals, computer graphics, and many more are used to customize products for customers. Personalization Mall is a great example of a company that offers customization on a wide variety of products.
Why Offer Personalized Products
Customers who have the ability to personalize their products tend to be more engaged, purchase more often, and spend more money and time per visit than those who can’t customize their products. There are many benefits to being able to offer personalized products to your customers.
1. Stay Relevant
The personalization market is not just a passing trend. It is here to stay. As the options for personalized products increases, customers are buying more and more personalized, custom gifts every year. The ability to add a name, date, logo, or any other custom design that adds a personal touch to an item is very appealing. Stay relevant in today's expanding e-commerce personalization industry by offering this service to your customers.
2. Stand Out In The Crowd
Don't just be another e-commerce store that sells the same items as everyone else. Stand out in the crowd by offering product personalization. Our line of CrystalBlast Sandcarvers and photoresist films allow you to personalize a wide variety of substrates including glass, wood, metal, ceramic, stone, brick, leather and more.
3. Customer Loyalty
By offering personalized products, you will build both customer trust and customer loyalty. First, the customer is likely to spend more time engaging with your website or company as they go through the design process. Then, when they receive their personalized gift or product and like it, they are more likely to come back and shop for more personalized products in the future.
4. Increase your ROI
Customized products have a higher perceived value than non-customized products, plain and simple. On top of that, sandcarving has a higher perceived value than other methods of customization, such as screen printing. When you custom engrave a glass with sandcarving the customer is willing to pay more, thus increasing your ROI.
Sandcarving and the Personalization Industry
Sandcarving gives you the ability to custom engrave items such as barware, glassware, awards, powder coated tumblers, ornaments, picture frames, flasks, jewelry boxes, wine bottles and any other item that can be etched. Still not sure if sandcarving is for you? Read our Capabilities of Sandcarving brochure for an in-depth look at what sandcarving has to offer your shop.
Contact IKONICS Imaging
If you have any additional questions about how sandcarving can help your company make a mark in the personalization industry, please contact our support team today.
Photo Credit: Image of heart is from Personalization Mall.